This weekend, Side Street will be celebrating its seventh anniversary, and to commemorate this significant occasion, we thought it would be a good idea to check in with the current champions of the Beijinger’s Juicy Burger Cup to see what they’ve been up to lately.
Two-Time Juicy Burger Cup Champions
Last June, Side Street secured their second victory in the Beijinger’s 2024 Juicy Burger Cup. Their first win was in 2020, and you can learn more about their journey to success in an interview with manager Saurabh.
Jianguomen Goes Plant-Based Crazy
Side Street has recently partnered with Grassroots to introduce a selection of plant-based cheese options at their Jianguomen location. The highlight? The Cheezy Beast Burger (shown below), a fully vegan creation boasting a plant-based patty filled with gooey vegan cheddar. Even the sauces and bun are entirely vegan, demonstrating that a delicious burger doesn’t need meat.
Happy 7th Birthday, Side Street!
As we mentioned earlier, Side Street is turning seven, and they’re hosting a celebration to remember! Both locations will be celebrating this weekend, March 15-16, with an unbeatable RMB 84 Burger and Beer Combo. Whether you frequent the place or are visiting for the first time, this is the perfect opportunity to toast to seven years of culinary excellence.
Burger Eating Contest!
If you have a competitive spirit and a hearty appetite, be sure to mark your calendar for 4pm tomorrow (March 15). Side Street will hold a burger-eating contest at their Jiaodaokou location, with on-site sign-ups available. What’s the prize? A year of free burgers for the winner. That’s right—365 days of burger enjoyment. Will you be the one to take home the crown?
BYOB (Build Your Own Burger)
Starting next Wednesday (March 20), Side Street will launch a weekly Build Your Own Burger (BYOB) event at their Jiaodaokou branch. Every Wednesday, you’ll have the chance to craft your ultimate burger by selecting from 48 different proteins, buns, toppings, cheeses, and sides.
We’re not mathematicians, but we asked our AI buddy DeepSeek for some calculations, and it estimated that there could be over 360,000 different burger combinations. That’s a plethora of delicious options. Whether you prefer classic flavors or like to experiment, BYOB Wednesdays are your chance to get creative.
El Cholo 2.0: A Burger Worth Celebrating
We couldn’t conclude this post without praising one of Side Street’s most famous creations: the El Cholo 2.0. This burger is a dream come true for cheese enthusiasts, featuring a rich combination of blue cheese, cheddar, and goat cheese. It’s bold, indulgent, and completely unforgettable. If you haven’t sampled it yet, what are you waiting for?
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Images: the Beijingers, courtesy of Side Street
Let's examine the situation regarding the 2024 Juicy Burger Cup champions.