Although Juicy Burger Fest has concluded, we are excited to announce the upcoming Hot & Spicy Fest! This year's event is scheduled for June 20 at FFC South Square from 4 PM to 9 PM, and on June 21 and 22 from 11 AM to 9 PM. Tickets are now available for purchase!
Buying a ticket now not only guarantees you a discount but also grants you special festival merchandise. Here’s what you can choose from:
Standard Early Bird Ticket: RMB 25 Includes:
- Hot & Spicy Fest wristband
- Themed bandana
Fridge Magnet Ticket: RMB 35 Includes:
- Themed fridge magnet
- Hot & Spicy Fest wristband
VIP Ticket: RMB 100 Includes:
- Hot & Spicy themed bandana
- Summer Dopamine Jelly Bag
- Pop Art-Style Chili Pepper Fashion Pendant
- Themed Fridge Magnet
- Hot & Spicy Fest Premium 3-Day Pass
Standard/On-Site Tickets: RMB 35 Includes:
- Hot & Spicy Fest wristband
Early bird, magnet, and VIP tickets are expected to sell out quickly, so if you want to ensure you receive some exclusive merchandise, purchase yours by scanning the QR code below!
Children under 1.4m accompanied by an adult can enter the festival for FREE!
Chili Pepper-Eating Contest
The return of Hot & Spicy Fest also brings back our famous annual Chili Pepper-Eating Contest! Do you have the courage and the palate to take up the challenge? Sign up and push your limits, or simply relax and enjoy watching those brave enough to turn as red as a fiery habanero. This is an event you won’t want to miss!
If you believe you have what it takes, please sign up by sending your:
- Name
- Gender
- Nationality
- WeChat ID
- Photo
- Brief description of your spicy food consumption abilities
- Competition date (Saturday, June 21, or Sunday, June 22)
to [email protected] or reach out to “TBJButler” by scanning the QR code below. Each selected contestant will be awarded ten (10) complimentary tickets for friends and family.
The Vendors
With over 40 vendors showcasing bold and spicy flavors from across the globe, your taste buds are in for an exhilarating experience with more than 100 dishes available. Savor the numbing heat of Sichuan peppercorns, the smoky depth of Mexican chipotle, and the zesty fire of Thai bird's eye chilies. From African peri-peri to the intense kick of Indian curries, this promises to be a spice-filled fiesta you won’t want to pass up! And when the heat gets too much, you can cool off with chilled brews, frosty drinks, and refreshing treats.
The Entertainment
But it’s not just about the food! Prepare for a weekend filled with vibrant DJ sets, engaging dance interactions, electrifying live band performances, and more! The festivities will be as hot as the food.
Dress Code
For the Hot & Spicy Fest, the theme is bold and fiery fun! Sport chili-themed outfits, flame patterns, or vibrant red and orange ensembles. Add playful accessories like pepper hats, hot sauce pins, or devil horns for an extra flair. Whether you go all out or just add spicy touches, the aim is to bring the heat and embrace the festival’s lively spirit!
Calling All Vendors and Sponsors
If you’re a vendor offering spicy foods and/or drinks, or a brand interested in sponsoring the hottest event of the year, we want you involved!
For booth information, please contact Irene Yan at [email protected] or add WeChat ID: TBJButler to get in touch with her.
For sponsorship questions, reach our marketing team at [email protected] or add WeChat ID: TBJButler to connect with them.
The Venue
Hot & Spicy Fest will be hosted at FFC South Square, conveniently located next to the East Third Ring Road and just one street from the CCTV Headquarters. This venue is an excellent spot for events. The square is accessible from Line 10's Jintaixizhao station, making it easy to reach. Designed by the internationally acclaimed landscaping company ACLA from Hong Kong, the square features over 60 varieties of greenery, including ginkgo, magnolia, and cherry trees, and has hosted numerous cultural and artistic events.
FFC South Square: 北京财富金融中心(FFC)南广场 5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District 朝阳区呼家楼街道东三环中路5号
Mark your calendars: Hot & Spicy Fest takes place at FFC South Square on June 20 from 4 PM to 9 PM, and on June 21 and 22 from 11 AM to 9 PM
Happening from June 20 to 22 at the FFC, this is an event you won't want to overlook!