Juicy Burger Fest 2026 is just around the corner, happening during the May holiday from May 1-4. We will be transforming WeiboIN at Chaoyang Park into a vibrant Wild West burger town featuring over 40 burger vendors from Beijing and beyond!
This year’s festival is absolutely FREE to attend, but if you wish to enjoy an exclusive discount and snag some limited-edition cowboy merchandise, you’ll want to get one of our special VIP cards.
Why Get a VIP Card?
In short: It essentially pays for itself.
Each card comes with unique cowboy-themed items, which is already a great perk. Additionally, you receive a 10% discount on everything at the festival. What could be better than that?
Think of these VIP cards as your official ticket to Burger Town, where you can channel your inner cowboy or cowgirl and have a fantastic time!
The Four VIP Cards
We offer four different cards to choose from, so you can select the cowboy persona that best reflects your style.
Sheriff Card: RMB 119
Kicking things off with the Sheriff Card, this comprehensive package includes a variety of Wild West themed goodies. It’s perfect for those who arrive early, stay for the day, and fully immerse themselves in the Juicy Burger Fest experience.
This card includes:
- 10% discount on all purchases at the venue
- Cowboy Hat
- Sheriff’s Badge
- Customized Picnic Bag
- Exclusive Picnic Blanket
- Cowboy Fringe Leather Bag
- Customized Bandana
These items not only give you a complete look but also provide practical, reusable items for future use. For instance, the picnic blanket can be used during the festival as well as for other outdoor events thanks to its foldable design and handle.
Ranger Card: RMB 29.9
This card is for those who want to embrace the theme with minimal extra accessories.
It includes:
- 10% discount on all purchases at the venue
- Cowboy Hat
- Customized Bandana
This combination is very versatile; the hat offers sun protection while the bandana can serve multiple purposes, from a neck cover to a hair accessory.
Cowboy Card: RMB 19.9
This card is for those who prefer simplicity.
It includes:
- 10% discount on all purchases at the venue
- Cowboy Hat
Nothing signals the Wild West like a cowboy hat, and with the discount, the hat is practically free!
Wild Rose Card: RMB 19.9
If you’re not a fan of hats but still wish to add a cowboy-chic touch to your outfit, then this card is for you!
It includes:
- 10% discount on all purchases at the venue
- Customized Bandana
Wear the bandana around your neck, style it in your hair, wrap it on your wrist, or attach it to a bag to complete your look.
Embrace the Theme!
Trust us when we say that dressing for the occasion enhances the festival experience! Whether you’re adding some Wild West style with a cowboy hat or bandana, proudly displaying a sheriff badge, or improving your comfort with a picnic mat, these freebies will certainly enhance your Juicy Burger Fest experience.
So Which Card Should You Choose?
Here’s a quick summary:
- Want comfort and complete gear? Opt for the Sheriff Card.
- Looking for something light yet stylish? Go for the Ranger Card.
- Just want discounts and a hat? Choose the Cowboy Card.
- Like subtle styling? Get the Wild Rose Card.
Whichever one you choose, it’s advisable to purchase early since these cards are limited in quantity and the Sheriff Card is sure to sell out.
Remember, these cards are entirely optional, and entry to the festival is FREE. However, with an unlimited 10% discount on-site for just RMB 19.9, plus free merchandise, it would be a missed opportunity not to get one!
How to Buy and Use Your Card
Purchase: Scan the QR code for your selected card, pay through WeChat or Alipay, and the discount will be linked to your account automatically.
Collect gifts: Upon arriving at the festival, visit the official redemption booth, scan the QR code, and collect your items.
Discount: At the festival, use the same WeChat or Alipay account used to purchase the card to pay at booths, and the discount will be applied automatically.
Please note: Cards are limited in number and non-refundable after purchase.
Juicy Burger Fest 2026 will take place at WeiboIN at Chaoyang Park from May 1-4, from 11 am to 10 pm. Admission to the festival is completely free.
WeiboIN 微博IN跨次元引力场 (East Gate 4) Inside Chaoyang Park, 1 Gongyuan Nan Lu, Chaoyang District 朝阳区公园南路1号朝阳公园内（朝阳公园东四门）
READ:
While admission is free this year, the VIP card offers additional perks!