Get ready, Beijing burger enthusiasts! From May 1 to May 4, the 2026 Juicy Burger Fest will be hitting WeiboIN at Chaoyang Park. This festival promises four days of meaty enjoyment, and the best part is, admission is entirely free.
This year's theme leans heavily into the Wild West, and we invite you to embark on your own "burger bounty hunt" to find the most succulent, flavorful, and mouthwatering burgers at the festival. We've lined up over 40 burger brands from 15 cities across China coming to the capital. With both seasoned Beijing burger favorites and newcomers making their debut, this is a flavor-packed weekend you won't want to miss!
Beijing's Favorites
Representing the local scene are some of Beijing's beloved burger giants. You’ll find former Juicy Burger Cup champions like SLOWBOAT, Side Street, and Q MEX Bar & Grill, as well as other strong competitors from last year's cup, including:
GREAT LEAP BREWING,
JING-A BREWING CO,
WILD KITE,
DOSH,
BURGES Bistro and Bar,
BEERSMITH,
CIRCLE BURGER,
OVERTONE.
Additionally, we’ll have well-loved local spots such as:
Slider Nation,
Wagyu Kaiju,
Benlo's Burger,
WhyNot•Bar&Restaurant,
HUNGER DOG,
Huddle Diner&Bar,
Take a Bite,
DELI NYC,
Plan B,
WAWABEER,
Rich Burger.
We’ll also feature major international brands like craft beer experts Goose Island Taproom, the Black Pearl-listed Wolfgang's Steakhouse, and V BURGER, the new burger line from Pizza Hut.
Visiting Brands
Joining the established locals are 16 guest burger brands, many of which will be making their Beijing debut. From Shanghai, we have Char Char Bistro, returning from last year's festival, alongside Lazzzy Burger, a favorite making its first appearance in the capital.
Other regional highlights from across China include:
CHIEF BURGER (Nanjing),
HOLE BURGER (Kashgar),
Buzzer Beater Burger Station (Tianjin),
Niu A Craft Beer X Burger (Tianjin),
Big BooM (Nantong),
Bull Demon Burger Lab (Yiwu),
Go Together Burger Shop (Ningbo),
HOT SAUCE (Yangzhou),
Liangsonghe's Handmade Burger (Hainan),
TonyBurger (Jiangmen),
BLACK BIG BAOZANG (Qingdao),
MissU Burger (Hangzhou),
FEED BURGER (Jiaxing),
Triple Lucky Burger (Chengdu).
Each guest brand brings its own unique flavors and regional specialties to the festival. Don’t forget, the Juicy Burger Fest is your exclusive opportunity to savor these burgers without traveling across multiple cities in China, so seize the chance!
Beyond Burgers: Special Collaborations
In addition to our fantastic burger selection, we’ve planned special collaborative activities with Coca-Cola and Heinz, our official partners for Juicy Burger Fest. They will keep everyone refreshed with cold beverages and classic sauces to complement the perfect burger. Look forward to interactive games, themed events, and opportunities to win limited-edition merchandise and surprise boxes during the festival.
Nashville, a country music bar, will serve as our official bar at the event, along with delightful ice cream treats from Bazaar Bliss.
Wild West Vibes
As always, we encourage everyone to get into the spirit by dressing in your best Wild West and cowboy outfits! Dust off those boots, grab a hat, and embody the Wild West vibe. We’ll also offer VIP packages complete with cowboy-themed accessories and a 10 percent discount on on-site purchases, so stay tuned for more details about that!
Don't miss the most exciting event of the May Day holiday! Head over to the Juicy Burger Fest for a spectacular, burger-filled adventure!
Juicy Burger Fest 2026 will take place at WeiboIN in Chaoyang Park from May 1-4, running from 11 am to 10 pm. Admission to the festival is completely free.
Weibo IN 微博IN跨次元引力场 (East Gate 4), Inside Chaoyang Park, 1 Gongyuan Nan Lu, Chaoyang District 朝阳区公园南路1号朝阳公园内 (朝阳公园东四门).
READ: Who's Opened and Who's Closed on the Burger Scene This Year?
Images: the Beijingers
This year's selection is the largest yet, featuring over 40 burger brands from 15 different cities throughout China.
This year's selection is more extensive than ever, featuring over 40 burger brands from 15 cities throughout China.
This year's selection is larger than ever, featuring over 40 burger brands from 15 different cities in China.